Evaluation

BTECH 90 Credit in Graphic Design

Typography – Book Cover Design - Evaluation Task

To meet the criteria of Unit 2 use analysis, evaluation and experimental techniques perceptively to develop work that recognises the full potential and limitations of materials, techniques and processes.

Create a power which includes examples of your work and the work of others which answers the following questions:

1)   Explain the themes you identified in your chosen book and how you feel your final cover communicates the themes of the book – consider images / colours / lighting / style etc

2)   Evaluate specifically how the typeface styles and letter forms you have created and chosen to use communicate the main themes of the book. Use the correct terminology that you have used throughout the project when describing the typefaces and letter forms you have used.

3)   Explain contextual influences used in your design process – which designers / artists did you look at and what did you learn from the? What other book design covers inspired / influenced you and explain why you think the original book cover is effective or not effective

4)   Explain the stages of the design process you went through – this could include a shoot plan / screen shots / comparing different versions of the final outcome

5)   Explain why your chose your final design and why it answers the brief set of producing imaginative and original design work that explores typefaces and letter

The report must include both your own images and contextual examples and needs to be a minimum of 1000 words.